Active Clients
82,194
Client Behaviour Report
Insights into client acquisition, retention, and ride frequency across segments.
Churn Rate
8.4%
Avg Trips / Active Client
5.2
Client behaviour charts
Placeholder charts for cohort retention and segment mix.
Cohort retention over time
Retention Chart
Segment mix
Segment Pie Chart
Client behaviour reporting list
Segmented KPIs for cohorts such as new, loyal, and at‑risk clients.
| Segment | Clients | Avg trips | Churn rate | Avg revenue / client |
|---|---|---|---|---|
| New (0–30 days) | 12,340 | 1.4 | 24% | $16.20 |
| Loyal (> 12 trips) | 8,120 | 9.8 | 4% | $84.90 |